Category Archives: Search Engine Optimisation

Domination – one small step at a time

One of our more recent projects that we worked us was to assist a local plumbing company to increase it’s reach, dramatically. They’d spoken to a few other agencies who’d recommended that they go balls to the wall with massive upfront expenditure and head on with some already very established competitors.

But we had a better game plan. Lie low and sneak up on those unwitting competitors, build a solid foundation and strike that killer blow when they are least suspecting.

In marketing terms we recommended that they target people searching for Dublin plumber by breaking it down into very small, easy to win battles.

Our immediate focus was on areas where conversions would be most likely. Given that our client was based in the southside of Dublin we focused straight away for people who need a plumber in south Dublin. Think about it if you’re in Dun Laoghaire or Dundrum and you’re boiler has just packed in or your water pump is leaking everywhere – you are going to be more likely to search for a plumbing contractor nearby – not someone at the other side of the city. We broke the southside down into locations and through our online advertising, and retargetting we focused on very local searchers such as ‘Plumber Blackrock’ etc.

See the map we created below to help them dominate their area:

The result – our client is seeing a steady growth in business month after month. His phone is ringing and he’s getting the work. He cleaning up where other plumbers are even looking!

Long may it continue for him!

And that’s the crux of it – oftentimes business owners come to us after having already spoke with other agencies or marketing professionals. They’ve been convinced that they need to go after the highest volume keywords or the highest value clients. But the reality is that business owners don’t care really how their business performs online. They just care about success, and success comes from sales. Nine times out of ten going for the easy wins very quickly stacks up to massive success.



The Changing Face of SEO

Wow lets hope 2014 doesn’t see as much turbulence in the world of SEO as 2013 did. What a shake up. I’ve witnessed many companies drop of the face of the search engines for SEO Dublin and many other major super important terms to the better than average joe ‘the internet marketer’ bloggs.

So what’s happening? ┬áIs SEO dead?

search engine optimizationFar from it! I’ve described the ying, time to bring on the yang!! If you know what you’re doing, and if what you’re doing is top quality SEO then 2014 could be the year you really clean up. Not only is there major gaps in the market. There are also many hugely desperate businesses out there who are not just sore in the face after that slap from the big G but also sore in the wallet. Be their hero and charge for the privilege.

So here are my top SEO tips going forward;

– less is more, quality over quantity

– make sure you always stay in control

– embrace social

– be patient.

I look forward to hearing your thoughts.